Responsibilities:

• Developing effective media buying plans across all digital platforms.

• Knowledge in key marketing areas (SEO, social media, content marketing, email marketing, PPC, SEM, and marketing tools).

• Analyzing and reporting on campaign performance and efficiency.

• Conducting market research and analyzing trends to identify new marketing opportunities.

• Understanding key measurement tools available.

• Developing social presence and effectively promoting brands.

• Staying updated on marketing trends and news such as Google updates and algorithm changes.

• Supporting the goals outlined in the marketing plan and improving search engine ranking.

• Sharing quality content across various social media channels.

• Collaborating with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives.

Qualifications:

• Experience in Google Ads, Google Analytics, and e-commerce is essential.

• Knowledge of planning and time management skills.

• Experience in executing paid social media and Google campaigns.

• Must be able to manage multiple projects simultaneously.

• Full understanding of all social media platforms and Google.

• Knowledge of content management systems.

• Strong writing, presentation, strategic thinking, and analytical skills.

• Proficiency in MS Office suite, including Outlook, Excel, and Word.