Responsibilities:

• * Creating and publishing content on all social media platforms.
• * Develop and manage the social media strategy after conducting competitive research, platform determination, messaging, and audience identification
• * Plan, create, publish and share new content on a daily basis
• * Building out a plan that suits overarching company goals, strategizing tactics to achieve those goals, and generally exploring, testing, and optimizing different social media channels to suit a brand’s audience.
• * Understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel.
• * Set up and optimize company pages within each platform to increase the visibility of company’s social content
• * Create editorial calendars and syndication schedules
• * Capture and analyze the appropriate social data/metrics, insights, and social media best
• * Work with copywriters and designers to ensure content is informative and appealing

Qualifications:

• * Social Media Marketing and Social Media Content Creation skills
• * Digital Marketing and Marketing skills
• * Excellent communication skills
• * Experience in managing social media accounts and creating engaging content
• * Knowledge of marketing strategies and trends
• * Ability to work effectively in a team