Responsibilities:

• Conducting keyword research, SEO audits, link building, web analytics analysis, and on-page SEO optimization.

• Developing optimization strategies that increase the company’s website search engine rankings.

• Managing SEO campaign expenses, adhering to budgets, estimating monthly costs, and reconciling differences.

• Collaborating closely with the web development team to ensure proper SEO practices are implemented throughout the website content.

• Working with editorial and marketing teams to drive SEO in content creation and content marketing.

• Taking charge of on-page optimization for search engine marketing.

• Identifying and optimizing new relevant keywords for use throughout the company’s website and marketing materials.

• Researching and implementing SEO recommendations.

• Creating and executing a link-building strategy.

• Setting measurable goals that demonstrate improvement in marketing efforts.

• Monitoring daily performance metrics using SEO tools such as Google Analytics to understand SEO strategy performance.

• Collaborating with others within the marketing department to manage SEO strategy.

• Writing high-quality, compelling website content, including blog posts and page descriptions, to improve website search results.

Qualifications:

• Experience in keyword research, SEO audits, and link building.

• Proficiency in web analytics tools.

• Expertise in on-page SEO.

• Strong analytical and problem-solving skills.

• Excellent written and verbal communication skills.